Works
Branding & positioning for start-ups
I set-up an approach to support ventures with communications, ranging from advising on the positioning of their venture and offerings, coaching and training, to name creation, campaigns, communication planning, and asset creation.
Innovation Drive 2014: Improving awareness and getting buy-in for change
Kick-starting a change program at an event with 250 key leaders from Philips in order to get awareness, understanding and buy-in for change.
Stimulating internal dialogue between country organizations & innovation
New platform for dialogue, consisting of three key elements: a newsletter, an internal collaboration platform, and a group at our social media platform SocialCast.
Lumalive: over 2 million YouTube views
In 2006 I put a movie on YouTube that resulted in almost 3 million views, and over 2000 leads.
Re-balance innovation to drive brand preference
Innovation event to drive brand preference for Philips on the topic of innovation, bringing together about 120 stakeholders, 100 media and 700 employees.
