Works
Innovation Drive 2014: Improving awareness and getting buy-in for change
Kick-starting a change program at an event with 250 key leaders from Philips in order to get awareness, understanding and buy-in for change.
Re-balance innovation to drive brand preference
Innovation event to drive brand preference for Philips on the topic of innovation, bringing together about 120 stakeholders, 100 media and 700 employees.
